TYPO3 Marketing and the English Language

by Virgil Huston in TYPO3 · 1 comment

Wappalyzer in action

I’m getting ready to present at the 2011 TYPO3 conference in Frankfurt Hanau, to keep things going smooth, here’s a November 23, 2009 guest post from Virgil.

Sometimes coming up with a blog post topic is hard, so this week, some odds and ends that are of interest and some things that keep rolling around in my mind.

TYPO3 Marketing and the English Language

I live in the US and use the US version of Google for searching. One thing I did while trying to come up with a blog topic, was search for TYPO3 on Google News. Wow, one would have thought I was using news.google.de. Out of the first 5 pages of news results (50 results), only 2 were English (one of them irrelevant to TYPO3, the other a press release), the rest were mostly German, with a few other languages tossed in, like Russian and Dutch.

This is pretty bad for the English-speaking country TYPO3 agencies. A search for Drupal brought up 50 English entries out of 50 results and revealed something I wasn’t aware of, that the White House is now using Drupal for its CMS. Score one for Obama’s sense to move to open source, but it should have been TYPO3.

Just for “fun,” I decided to take a look at news.yahoo.com search results. With only English selected for the search, I got 5 results, 3 in German and 2 English press releases that were the same.

We have to start generating some marketing buzz in the US for TYPO3. This is a topic talked about often, but we never seem to get anywhere. One gets lots of English results with a normal search, but TYPO3 certainly isn’t making the news.

A new Firefox Add-on

The irrelevant English result from the news.google.com search was an interesting blog post about a Firefox add-on called “Wappalyzer: Check which apps are powering a particular site.” I know I often want to know what applications are powering a web site. Sometimes, its easy to do just by looking at the page or the source, other times, not so easy.

Wappalyzer in actionI installed Wappalyzer and checked it out. It identified TYPO3 on the sites I checked it on. It identified Drupal on whitehouse.gov. It identifies tools like MooTools and google analytics. Nothing for cnn.com. Prototype framework for the NY Times. You also see a lot of sites with only jQuery identified, so there are some limitations. But, still a pretty cool little add-on.

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About Virgil Huston

Field Service Rep Journeyman at Raytheon in Afghanistan; Studied Ecological Anthropology at University of Georgia; Lives in North Augusta, South Carolina; Married to Lynn Huston

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